ZEISS IOL: Touchtable Interaction

Experiencing the ZEISS IOL Portfolio

Trade Fair & Event

Showroom & Brandspace

Meeting & New Work

Security & Control Room

Client

Exposé

• Realtime 3D Product Visualisation

• Place and learn functionality

• Content navigation through magnifier

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• Custom User Interface (ZEISS brand)

• Interactive Infographic Animation

• Mobile Touchtable setup

• Realtime 3D Product Visualisation

• Place and learn functionality

• Content navigation through magnifier

‍

• Custom User Interface (ZEISS brand)

• Interactive Infographic Animation

• Mobile Touchtable setup

About the Project

The ZEISS interactive IOL table allows clients to discover the diversity of the intraocular lens portfolio anddiveinto each product’s unique capabilities.

We used Interactive Scape’s Scape X® Magnify as the main tactile navigation tool to allow the participant to select a particular lens on the screen – then deep dive into its features by turning the ring clockwise. The animations and aesthetic closely reference the company’s expertise and long history in optics. They also reflect the engineering finesse of the ZEISS intraocular cataract lenses and enhance the information on the display.

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