Whether you’re working on a showroom, brand space, exhibition or collaborative planning project, you’ll most likely have spent hours planning and researching your story – what you want your audience to know, and the best way to share it with them. You may even have held workshops to refine your concept and produce the most engaging content for your project. The big question now is, how will you manage and organise all the content you’ve worked so hard to perfect? Here’s our quick guide to choosing the right Content Management System (CMS).
Independent editing: Priorities can change quickly, and the content displayed on your multitouch display needs to be flexible enough to keep up. Look out for Content Management Systems that allow you to make your own changes, upload or remove content independently. You don’t want to always have to contact your software provider just to swap out one photo or a few words!
Access: Can you access your CMS from anywhere, or do you have to use one specific PC or program to make changes to your content? We recommend Cloud-based Content Management Systems that allow you to update your application from wherever you are.
Security: Be sure to opt for a system that complies with current industry security standards, like https, and ask your provider about server backups. Security measures like redundant server backups are always a plus.
Connectivity: In an ideal world, reliable WiFi would be available everywhere – but, as we all know from experience, that’s sadly not the case. Will your application work offline? This is especially important if you’re planning to showcase your multi-touch installation at remote locations, trade fairs or events.
User Experience: This often-overlooked aspect of a Content Management System is actually one of the most important – particularly if multiple people with different levels of technical experience will be using the CMS. The user interface should be clear, offer a simple overview of your content and interacting with the CMS should be as intuitive and self-explanatory as possible. Most high-quality providers will offer manuals and FAQs, but ask about a CMS training for you and your colleagues – you should finish the initial training feeling confident and ready to upload your content!
Complexity: Is the CMS tailored to your project, or are you confronted with a mass of options and fields that you don’t need? Ideally, your Content Management System should be provided with a user interface that only displays the relevant options for your application, which will make it far easier for you to upload and manage your content.
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The main thing to bear in mind is that a Content Management System should make your life easier! Your CMS should support your interactive project and not be a cause of extra stress. Focus on simple, easy-to-use systems that work quickly and intuitively, leaving you free to focus on creating exciting, inspiring content for your display.
Looking for expert advice? Book a demo here to see our Easire Cloud 2.0 first-hand, or get in touch for a non-binding consultation.
