BMW & FC Bayern Partnership

This brand space, celebrating FC Bayern Munich Basketball’s new partnership with BMW, can be experienced in Munich’s historic 1972 Olympic basketball stadium. It comprises of three elements: an AR photobooth, an FC Bayern-themed BMW car configurator, and a multi-layered dynamic media gallery.

At its center is a custom immersive instruments Commune S table with a 55-inch touchscreen and object detection. Visitors can configure virtual photorealistic BMWs by selecting paint colors, wheels, stickers, and place it in basketball-inspired environments.

With the immersive instruments infinity terminal photobooth, fans can take augmented reality photos with their favorite FC Bayern players. They can choose whether to display the results on the spatial media gallery or download and share them via a QR code on social media.